American Speed Association
"The Great American Dream Series"

   Long known as "The Great American Dream Series," the American Speed Association consistently provides some of the most intense short track racing in the country to competitors, sponsors and race fans.

   For competitors, ASA means great racing on a level playing field where cutting-edge technology is the norm. For sponsors, ASA means having fun while receiving invaluable national television exposure, gaining market share and strengthening one's corporate image and relationships with consumers, customers and potential clients through flexible, custom-designed marketing and sponsorship packages. ASA's 2001 television coverage package is certainly the best in the series' 34-year history. The 2001 ASA Series broadcast schedule calls for live telecasts of all events, with ASA broadcast partner TNN Sports carrying all 20 races. TNN is available in more than 78.1 million homes throughout the continental United States and Canada and penetrates at least 94.7 percent of the households capable of receiving cable or satellite transmissions.

   For the race fans, ASA represents affordability and accessibility. It is one of the best entertainment bargains in racing. No other stock car circuit offers bumper-to-bumper, fender-to-fender, nail-biting action (with pit stops) and the exclusive opportunity to meet the stars of today and tomorrow on the track prior to the race.

   In its illustrious history, ASA has launched the careers of many drivers, including Mark Martin, Rusty Wallace, Dick Trickle and Johnny Benson. Current stars of the ASA Racing Series, as well of those joining the circuit for the first time, are well aware of the ASA's reputation for launching the careers of several top NASCAR Winston Cup, Busch Grand National and Craftsman Truck Series superstars.

   Many other American stock car racing stars have gained ASA experience on their way to national stardom. Darrell Waltrip, Kenny Wallace, Ted Musgrave, Bobby Allison, the late Alan Kulwicki and the late Adam Petty brought their racing dreams to ASA, and all have admitted the value of their tenure with the series.

   The stability of a corps of veteran drivers, coupled with an influx of new talent, makes the ASA Racing Series appealing to companies and corporations seeking a new marketing strategy. Just as ASA has served as "The Great American Dream Series" for countless aspiring drivers, it can help companies realize marketing dreams through the sponsorship of one of its teams.